Top 5 Online Marketplace in Nigeria
Nigeria has over 92.3 Million internet users, this represents a huge market opportunity, no wonder some firm are already taking advantage of the market. In Nigeria, there are a few online marketplaces where you can buy and sell products in Nigeria. This platforms general operate with 2 models. One as a classified advertisement platform where buyers and sellers interact directly and pay each other directly without the platform. In the second model buyers, pay the platform and sellers take their money from the platform so the platform is acting more like a third party. Most buyers prefer the second model because they consider it has safe. In fact, some online marketplace in Nigeria offers both options. Buyers can pay sellers directly or pay using the platform payment method.
The TOP 5 online Marketplace in Nigeria are
Jumia is the most popularly used and the top online marketplace in Nigeria. Jumia Nigeria was established in May 2012, it will not be wrong to describe as the Nigerian Amazon.com or Ebay.com. Jumia like Amazon operates a warehousing delivery system where they help seller hold and distribute their products. Jumia Nigeria was rated by Amazon’s Alexa as the most visited online marketplace in Nigeria.
Jiji is a classified advertisement platform, where anyone can list products and services for sale, they recently acquired OLX a rival classified advertising platform in Nigeria. Jiji is now the most popular classified advert site in Nigeria with millions of daily visits. Seller and business owners can post free classified ads for their products and services.
VConnect started out as a Nigerian online business directory until recently when the website launched an open marketplace for Nigerian business to showcase and sell their goods and services. Now you can buy any kind of product and services on Vconnect.
Konga uses to be the no.1 eCommerce website in Nigeria, however,, recently the popularity has declined mainly due to customer complaints on the quality products they receive from sellers. Konga owns large warehouses stocked up with goods and strategically located in Key cities such as Lagos, the capital Abuja, and Port Harcourt to ensure swift and efficient product delivery to buyers. Despite competition from platforms like Jumia and Jiji, Konga still remains relevant in the Nigerian online marketplace
Naira engine is a fairly new Nigerian online marketplace with huge potential in the future. It offers both classified and payment options. Naira Engine is a unique platform where you advertise to sell and buy products and services online. Its aims to be the best online marketplace in Nigeria.