Virginity by Richard Branson

That's the philosophy that has allowed Richard Branson, in

slightly more than twenty-five years, to spawn so many

successful ventures. From the airline business (Virgin

Atlantic Airways), to music (Virgin Records and V2), to cola

(Virgin Cola), to retail (Virgin Megastores), and nearly a

hundred others, ranging from financial services to bridal

wear, Branson has a track record second to none.

Losing Mly Virginity is the unusual, frequently outrageous

autobiography of one of the great business geniuses of our

time. When Richard Branson started his first business, he

and his friends decided that 'since we're complete virgins at

business, let's call it just that: Virgin." Since then, Branson

has written his own "rules" for success, creating a group of

companies with a global presence, but no central

headquarters, no management hierarchy, and minimal

bureaucracy.

Many of Richard Branson's companies--airlines, retailing,

and cola are good examples--were started in the face of

entrenched competition. The experts said, "Don't do it." But

Branson found golden opportunities in markets in which

customers have been ripped off or underserved, where

confusion reigns, and the competition is complacent

And in this stressed-out, overworked age, Richard Branson

gives us a new model: a dynamic, hardworking, successful

entrepreneur who lives life to the fullest. Family, friends, fun,

and adventure are equally important as business in

Branson's life. Losing My Virginity is a portrait of a

productive, sane, balanced life, filled with rich and colorful

stories.

And much more. Losing My Virginity is the ultimate tale of

personal and business survival from a man who combines the business prowess of Bill Gates and the promotional