Africa's Goldmine: A Guide To Winning

Africa's Goldmine: A Guide To Winning

Customers In Its Unstructured Markets.

Africa's Goldmine is full of great insights that will help you

to understand and manage unique customer behavioural

patterns and produce real results."

-Patricio Rojas Errazuriz, Professor at ESE Business School,

Chile

"A unique navigational tool to unearth the great world of

opportunities, this is a ft-for-purpose business capsule that

will nurture your capacity to win."

-Idorenyen Enang, President & Chairman of Council, NIMN

"It is said that African Markets are unstructured. Uchenna

Uzo in this book illustrates how structured they are, in an

African way:"

Wambui Mbarire, Chief Executive Officer at Retail Trade

Association of Kenya