80/20 sales and marketing by Perry Marshall

Guided by Tamed marketing consultant and

best-selling author Perry Marshall, sales and marketing

professionals save 80 percent of their time and money by

zeroing in on the right 20 percent of their market -then

apply 80/202 and 80/203 to gain 10X, even 100X the

success.

With a powerful 80/20 software tool (online, included with

the book), sellers and marketers uncover how to slash

time-wasters; advertise to hyper-responsive buyers and

avoid tire-kickers; gain coveted positions on search

engines, differentiate themselves from competitors and

gain esteem in their marketplace.

With the included tools they'l see exactly how much money

they're leaving on the table, and how to put it back in their

pockets. Sellers will identify untapped markets, high-profit

opportunities and incremental improvements, gaining time

and greater profit potential.

Supported by online tools from Marshall, including The

80/20 Power Curve, a tool that helps you see invisible

money, and a Marketing DNA Test, a personal assessment

that zeroes in on one's natural selling assets, this timeless

guide promises to change the game for seasoned and

novice marketers and sellers.