Ripple

How do you get people who work in pig

abattoirs to wash their hands? How does painting the walls

of a canteen pink make construction workers behave more

safely? And how can baby faces spray painted onto shop

shutters to reduce anti-social behaviour? Ripple is about

how small behaviour changes can have wide-reaching

effects in the real world. By applying behavioural science in

your working life, you can have positive ripple effects on the

world around you. While nudging is now commonplace in

politics, most of our daily interactions with companies,

products, and services have not yet been transformed with

behavioural science. Doing so is often a messy process but,

armed with this book you'll have the practical toolkit to get

started. Through storytelling and practical tips, Ripple takes

you on a journey across the globe which will leave you

inspired to start applying behavioural science to improve

the world around you.